Celebrity Traitors claim their first victim as Richard E Grant tries to save his skin

The players made their way to the mission, which had the usual slightly convoluted rules that Winkleman took quite a while to explain.

In a nutshell, the celebrities were to be buried alive in pairs, with only one duo above the ground.

Ross Kemp was pre-selected by the traitors to be protected from burial along with his grave partner Romesh Ranganathan, who did a delightful dance when he found out he wasn’t going underground.

Kemp and Ranganathan then had the option of excavating some gold pits that would add to the prize pool, or alternatively digging up and freeing their teammates.

They opted for the latter, which caused several other players to struggle, external to get the bottom of the faces. In the end, all the celebrities were released, with the exception of Fry and Hall.

The pair were freed early after Hall shouted the emergency word “Haggis”! – effectively a Scottish version of “I’m a celebrity get me out of here!” – because she was visibly uncomfortable with being buried alive.

It might have led to an early release, but it ultimately guaranteed that either she or Fry would be murdered next, unless the traitors recruited again.

“Just you and I are for murder,” Fry Hall said afterward. “You better not be a traitor or I really am crazy!”

In a flashback shown to viewers, Acaster explained the decision to protect Kemp from the funeral, telling his fellow traitor: “I think if we give it to Ross, he’ll think about it and behave in a way that will attract suspicion.”

Very clever. “You are a wonderful traitor,” observed Grant. (Certainly better than him.)